Superior Productions

Superior Video and Television production

Superior Productions specializes in marketing and video production for the beef industry. From script to screen, our experience and knowledge get results. From Web promos to television programming and documentaries, our team has over 35 years of award-winning video, film and television industry experience. Check out our series, The American Rancher, the oldest and most watched television program dedicated to the beef industry.

Click to watch our Demo Reel.

Creative Concepts and Design

Beef production is a multi-billion dollar industry that is complex and dynamic; an industry that we intimately understand. In 1987, Superior Livestock Auction revolutionized cattle marketing. Today, Superior Productions--a division of SLA--leverages all of Superior Livestock's vast beef industry knowledge and experience in a marketing and advertising package customized to your operation.

Couple that with our team's award-winning production and advertising experience, and you'll get the best marketing opportunities in the beef industry. Team members have worked as department heads on award-winning feature films and documentaries, marketed for fortune 100 corporations, produced for nationally recognized news and entertainment brands, and produced award-winning commercial advertising.

For information on cattle sale management and marketing plan specifics, see below: Marketing Campaign & Cattle Sale Management

On-Location and Studio Media Acquisition

Advertising, television, and documentary turn-key production
On-location auction production, including live video feed
HD multi-camera packages available for studio or location
Wireless lav or boom mic location audio
Live event broadcasting to satellite or fiber available
In-house audio booth
4k aquisition available upon request

Post Production & Digital Media Services

Post Production and
Digital Media Services

Adobe Creative Cloud offline and finish edit suites
Five Premiere Pro CS3 SD editing suites
After Effects motion graphics
Video transcoding for streaming, download, editing & mobile devices
Media transfer & duplication services
Video On Demand encoding and hosting for your website
DVD authoring and duplication

Web Solutions

Web Site Design and Development
Hosting Services
Web Site Maintenenace
Interactive catalogs
Banner Ad Design
Social Networks
Blogs
E-Blasts
Search Engine Optimization
Pay Per Click
Print Media
Sale Catalogs
Print Ads
Direct Mail

Marketing Campaign & Cattle Sale Management

Marketing Consultation
Superior Productions will evaluate the operation and provide direction on sale production ideas and marketing suggestions on how to get more exposure for your sale and operation, along with evaluating your customer service methods. Consultation will include:

Review current marketing strategies and offer new ideas
Evaluate Goals & Directions
Review Customer Service methods
Provide a timeline of deadlines to meet
Evaluate and make sure all marketing avenues are being utilized effectively

Marketing Campaign
Superior Productions will provide a complete marketing campaign to help build brand identity, create an effective message, and keep the marketing side of your operation organized and on schedule. Process will include:

Review current marketing strategies and offer new ideas
Review Customer Service methods
Evaluate Goals & Direction
Provide a Marketing & Media Placement Budget
Provide a timeline of deadlines to meet
Create ideas for an effective Marketing Campaign that will carry throughout the sale season along with (ads, catalogs, flyers design are not included in this cost)

Event Coordination & Sale Management
Superior Productions will make sure the public side of your sale is well organized, all the details are addressed, and your guests feel appreciated while your herdsman or sale manager takes care of the important part of the sale - the “cattle”.

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